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News & Action Items: Events

Trade Show Etiquette: A Message from Your Industry Council Chair

Tuesday, October 10, 2017   (1 Comments)

A Message from Your Industry Chair 
By Karen Anderson, Industry Council Chair 

Well, the summer flew by and the tornado that comes along with returning to school is now settling into a steady and continuous breeze.  With fall upon us, the Industry Council is preparing for several upcoming SNA of MA events.  It is an exciting time for Industry to partner with our comrades in School Nutrition.  The SNA of MA Annual Fall Conference, which will take place on October 17th and 18th at the DCU Center in Worcester, is fast approaching.  For our Industry representatives, this is an opportunity to share information about products, exchange ideas and resolve issues with School Nutrition Directors and staff. 

By now, hopefully you have all registered for this grand event.  In order for all of us to take full advantage of this time together, I thought I would list a few tips that I gathered from a power point “Set the Stage for Success”  to insure a successful show.


Bring excitement and Make It an All Out Event!

It’s not about us—it is about the School Nutrition Professionals

Be prepared and make it fun

Have plenty of Point of Sale and Nutritional Information on Products on hand

Know the approximate price per serving

Bring plenty of Hot or Cold Samples—serve food at the correct temperature

Display Neat and Clean Booths—Food Safety is a must

Be attentive—do not be on your cell phone or laptop—Make it inviting to stop by!

Feature New Products, New Applications and New Reformulations

Wear your name tag and be approachable

This time is about the School Foodservice Professionals—Listen to what challenges they are facing and then offer  solutions

Treat the last person at your booth  with the same enthusiasm as the first

Thank All of the School Nutrition Professionals for their attention and their business

Complete the evaluation forms that are emailed to you after the show

Take notes and reconnect with Directors after the show



Have Fun!

Wear Name tags with the name of your school system

Bring Name and Address labels

Please do not eat before the Show

Please take time to visit ALL the Booths

Complete the Evaluation Forms that are emailed to you after the Conference

Avoid roaming the floor in large groups—spread out

You are the experts, you feed the children—share your experiences with Industry

When you receive follow up from Industry after the show—acknowledge that you received the information

Thank everyone for supporting your organization

Feel free to place orders at the show

If a Sales Rep is already in conversation with someone, feel free to talk to another Rep at that booth


Hopefully, these tips will insure a fun filled and exciting show for all!  We look forward to seeing all of you next week!


Janice Watt says...
Posted Wednesday, October 11, 2017
Great advice, Karen, for both sides of the table!

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